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Architects and Designers are required to transform their imagination into reality, and the ability to visualize their ideas is a large part of this creative process. As the old Asian proverb goes, “Better to see something once than to hear about it a thousand times!” Getting a comprehensive visual of the project before it is built contributes a great deal to design success, and 3D Renderings are a valuable tool that can aid them in doing this.

Commercial Buildings are those that are designed for commercial purposes, such as banks, shopping centers, retail buildings, depots, restaurants and hotels, and so on. For such buildings, architects need to gain acceptance with a number of stakeholders, such as the builders, property owners, investors, bankers, and many others, and by using a 3D hyper-realistic rendering to showcase their ideas they can get them to clearly understand all nuances of the project including the spatial flow, functionality of spaces and the aesthetic aspects of the design.

The essence of the design can be communicated very effectively, which will significantly multiply the value of the design to customers. All discussions can be made from the point of correct understanding, reducing any miscommunication, and enabling project progress in a positive direction. Quicker decisions are possible, as everyone is on the same page, and there is more clarity on the design – even to a complete layperson!

What depicted in 3D Visualization?

A good visualization should convey color, texture, reflectivity, transparency, and light scattering, giving the viewer a very realistic feel of the design. The interior should showcase furniture, furnishings, and important details of the interior décor, accurately depicting colors, material, and textures. The rendering should be hyper-realistic and should convey the lighting, both indoor and outdoor, and sunlight and artificial light. Viewers should get the feel of what the building will look like at different times of the day and in various weather conditions. Especially when it comes to designing showrooms, restaurant interiors, conference halls, and so on, lighting plays an important role, and light modeling takes on considerable value.

Who creates the 3D Visualization?

There can be different people involved in creating the visualization at various stages of the design process.

During the design brief, conceptualization, and idea brainstorming period, first-stage visualizations are usually sketched out by the designers themselves. These could be just hand-drawn outlines or conceptual sketches that only show the rough form and basic concepts. Design tools can be used to construct three-dimensional objects and intermediate volumetric visualizations to add in the process of development. These can be rudimentary, just enough to help the designers and their team, and not necessarily to be shown to others.

Towards the end of the design process. When the Architectural Design is ready to be demonstrated to customers and other stakeholders in the project, there is a need for a final professional visualization with a high degree of detail. This will require the more detailed elaboration of objects surfaces, materials, lighting, and ambiance and will need the services of Professional 3D Rendering Teams. Such final visualization images are best created by expert artists who have sophisticated tools and software and can take the time and effort to do high-quality visualizations. The final professional images will be greatly in detail, visually expressive, and have high artistic value.

Classification of Visualizations

There are various kinds of visualizations that are possible:

Still Image – Usually one or several images at a particular angle. These high-res images used for press and outdoor advertising.

Panoramic or Spherical Image – An object or virtual camera can be rotated on the monitor, while the position of the observer stays the same; so, essentially, the building can be viewed from all angles.

Animation – The image is dynamically in motion, based on a specific scenario, like a walk-through of an apartment interior.

Virtual inspection – The viewer can arbitrarily change the position and rotation of the virtual camera on the monitor. He is usually used for interior images.

Interactive interaction – This combines all the possibilities of virtual inspection and multimedia capabilities and allows for interactions such as switching on the light or music, and so on for a more realistic experience.

What are the Stages Involved in 3D Visualization?

These could be the necessary steps involved in creating a 3D Rendering of a Commercial Building:

  • Creating a basic 2D drawing of the project (usually provided by the designers to the 3D Rendering Team)
  • Importing a 3D model of the building from sketch up in 3D Max
  • Optimization and texturing
  • 3D Modeling of the facade of the Building
  • Adding elements of Lighting
  • Adding the Landscaping and Outside Environment
  • Creating models of Parking markings, Roads, and Gardens, Lighting Devices, and Human Figures
  • Improving Lighting
  • Rendering Day and night and different weather conditions (if required)
  • Post-processing

About Us:

Rayvat Rendering Studio,estd.2007, provides specialized assistance to a global clientele for their architectural, interior design, and property marketing requirements. We offer an entire spectrum of services spanning Architectural Visualization, Animation, and Drafting & Modeling.

If you are looking for a spectacular presentation for your commercial architectural project, then do contact the Rayvat Rendering Studio team to find out how we can help. For inquiries, contact us at or +1-888-863-4445. We look forward to working with you.