While photos or 3D Renders that look like photos are a useful marketing tool, if your buyer can see a 2D animation they would be even more interested in buying your property. Photos cannot replace the experience of visiting your project in person, but with a 3D animation, they will feel like they are actually visiting the site, albeit virtually.
With a 3D animation, you can do more than just provide a visual, you can tell a story. Based on the architectural plans, your rendering artist will choose materials and other staging items to be added to the animation scene. They will then build up the animation with 12-60 images per second, in such a way that a smooth transition is created between successive images and you will be able to create a video experience that walks the potential buyer through the property.
You can even add a voice-over, music, and immersive content to create a truly engaging animation that will draw your buyers into the scene.
A virtual tour offers yet another level of audience engagement, where your prospective buyers will have more control over their environment. As the experience is more interactive, they can choose to linger in a specific room or change the furniture to something more to their liking.
Just like with 3D renderings and animations, a Virtual Tour can be created using your architectural plans as the base, and offer another option for buyers to view a property before it’s built. 360-degree videos allow the viewer to turn around and move from room to room at their own pace.
Once the virtual tour is created, you will share a link through the cloud, and your buyer can download it or play it on the cloud itself, using a computer, mobile device, or tablet. These tours can also be staged using virtual furniture, so the potential buyer can more easily imagine living there.
The Future of Real Estate Is Virtual
When all the other real estate agents are jumping on the virtual bandwagon, you should also move along with them or be left behind!
Today’s buyers can tour homes without leaving their comfort, whether through 3D renderings or full-on virtual tours. As technologies advance, even more, digital visualizations will play an even bigger part in the future of the real estate.
The benefits of real estate developers are undeniable. All these types of virtual environments boost pre-construction marketing. If you have your buyers lined up from virtual interactions, you will considerably increase your bottom line.
Are you ready to explore this incredible technology? The Rayvat team can help you create high-quality digital environments for your projects to take your real estate business to the next level.
Contact us here for the Future of Real Estate.